While walking down the juice aisle, have you ever stopped for a moment to read the labels of your family’s favorite juices? It can quickly become confusing – from concentrate, not from concentrate, 100% fruit juice, cranberry cocktail, fruit beverage. This edition of “Simple Swaps” will help you better understand juice labels.
After fruits have been juiced, the freshly pressed juice has two fates:
1. The fresh juice can be heated and condensed to make a final concentrated product. This is what you see in the frozen juice section, but it can also be reconstituted with water to make juices that are from concentrate found in the juice aisle. These fall within the "from concentrate" category.
2. On the other hand, juice that is "not from concentrate" has only been pasteurized and packaged. These can also be labelled as 100% fruit juice. This means that things such as added sugars, water or flavourings have not been added to the final products.